Macro Business: The Next Generation of Products and Services


The Macro Business is a new type of business that has been created in the last few years. Macro Businesses are different from traditional businesses because they don’t produce, distribute or sell products and services. Macro Businesses provide support for their clients with software development, digital marketing and other types of consulting services. In this blog post Clean ERSJ will explore how Macro Businesses can help you grow your business and give you an edge on your competitors.

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Macro businesses started in the 1980s by Ted Levitt who opened his first store called Unimarket in 1984. He offered items like candy bars and toiletries anywhere from .49 cents -$999 per item depending on what it was exactly where he would buy different types of groceries all over New York City. So he could get them at wholesale prices allowing him to pass the savings onto his customers. Macro businesses have been growing in popularity. Because they are very convenient and offer a large variety of products for people to choose from at an affordable price point.

Focus sales on important items

Macro Businesses typically focus their sales on items that the average consumer uses every day, such as personal hygiene goods, snacks, cosmetics or household cleaners. So you can walk into their store with $20 and find everything you need without having to go anywhere else! Macro businesses also usually don’t require much personnel. So this makes them even more cost effective than traditional brick-and-mortar stores who may have hundreds of employees depending on how big the company is.

Macro businesses are also known for their high volume sales.

Macro Businesses offer more of a “one stop shop” experience where they can provide you with items that meet your needs, even if it is only one item at the time. Because these types of stores don’t typically have an inventory on hand to purchase the products from, the customer must come back another day or week depending on when their distributor gets new shipments in. Macro business owners usually make money off of buying low and selling high as well as charging higher prices for some individuals based on supply and demand.


There are many benefits to owning a Macro Business including lower overhead costs compared to traditional brick-and-mortar stores. It makes them very cost effective! Macro businesses usually only require one or two employees. Macro businesses also typically focus on items that the average consumer uses everyday like personal hygiene goods, snacks and cosmetics. This means they can walk into their store with $20 and find everything they need in one place! Macro Businesses are becoming more popular because people want to save money when shopping for items that everyone uses every day.

They also don’t require as much personnel and typically focus on high volume sales. Also they are convenient, cost effective and offer a wide variety of items for their customers to choose from!

Impact on companies

The business world has evolved at an intense pace over the past few decades. The rise of technology, globalization, vertical markets, outsourcing. All these factors have had a tremendous impact on companies’ day to day operations as well as their long term strategies. Macro changes are not new but what is changing fast is the speed with which they occur. It wasn’t that long ago when technologies such as social media were non-existent. Or even unheard of only to become household names overnight!

No one can deny this rapid change especially in product development where more often than not it takes years if not months for products/services to see market adoption. Whereas now, technologies are being developed and released in record time. Macro changes have caused the evolution of Macro Business where speed to market is king.

Macro products and Macro services

It is the new business climate where Macro Products and Macro Services are on top of mind. Macro products and Macro services encompass a set of market-ready goods and services that meet evolving customer requirements by providing unique value propositions, solutions and experiences at scale to large numbers of consumers.

Develop key skills & capabilities

Strategy itself has changed with the advent of Macro Businesses as companies move beyond focusing on their core competencies to developing key skills & capabilities in production, service delivery, marketing etc. They can leverage across multiple businesses or product lines thereby scaling up faster for maximum returns. Companies are now looking outwards rather than just vertically integrating themselves into various aspects of Product/Service Development life cycles. Such strategies require subsidiaries to be dependent upon each other thus forming part of Macro Businesses.

Key role

As mentioned earlier technology plays a key role whether enabling these developments or allowing new product/service lines to be launched quickly into the market. However it also comes down to having experienced people who can effectively identify trends, implement strategies nimbly and utilize Macro products & Macro services to their fullest potential. Macro businesses are not about size. But scale and success hinges on the ability of companies to identify, respond, adapt quickly. All which can be achieved with experienced personnel!



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