Anne wants to use her impression share metrics to optimize her shopping campaign. she should: Test her copy and make sure it’s interesting, informative, and focused on the goal of conversion. Determine if there are any broken links or missing images that might be causing people to leave before they buy anything.
Find out how long visitors take to find what they want by analyzing their browsing behavior. Check the page layout to see if it’s easy for visitors to find what they’re looking for. Find out how long people stay on her site by analyzing their click behavior. Figure out which pages are getting most of the traffic and determine whether or not those pages are converting well.
If not, she should test new layouts that might do better at engaging readers who visit them Test different headlines, images, and content in order to best capture attention. Make sure any giveaways offered through social media have an expiration date so that anyone who enters will feel like there is a chance of winning. It may also be worth cutting back on offers (or gifting codes) you make via email.
